Case study
Soccer365 - football publisher built for search
Soccer365 is an English-language football site covering news, results, the Premier League, transfers, tactics and the World Cup. Its guides answer the questions football coverage rarely explains, from formations and player roles to rankings.
- Client
- Soccer365
- My role
- Web development & content SEO
- Period
- 2026
Results
100K
impressions
455
organic clicks
8.9
average position
0.5%
average CTR
Google Search Console, last three months (July - October 2026). Impressions climbed from near zero in July.
What I did
- Built the site with clear topic sections - news, results, guides, Premier League, transfers, tactics and World Cup.
- Planned evergreen content around search demand: tactics explainers, formation guides and player rankings.
- Designed consistent branded cover images for every article.
- Implemented breadcrumb structured data and monitored growth in Search Console.
Tools & skills
- Content SEO
- Publishing
- International SEO
Proof
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